COACH

COACH Ginza
2025

As an artist, I often think about identity and authenticity, and I feel there are many conflicting feelings within myself. This mural is themed around the "freedom" to affirm these contradictions rather than deny them.
In researching Coach's history for this project, I discovered the brand's longstanding commitment to supporting individual independence. I wanted to reinterpret this ethos for contemporary Tokyo—as the freedom to be yourself across diverse values and backgrounds.
The mural incorporates figures inspired by Coach designers' sketches, Coach's iconic motifs, and torches and stars drawn from the Statue of Liberty. I also depicted two historic lights that illuminated two cities: the street lamps of Brooklyn Bridge in New York, where Coach was born, and the arc lamps of Ginza.
This staircase mural cannot be viewed in its entirety from the front—only from other angles. This mirrors how we see different facets of ourselves. Each fragment is authentically us, and I carefully arranged the motifs to evoke the freedom to affirm all of them. The inability to grasp the complete picture, understanding only in fragments—perhaps that's the nature of identity.
What bag you carry, what you wear, where you spend your time, and who you work with—these may seem like small things. But they are also acts of declaring what kind of world you want to live in.
Being yourself, having choices, being okay with carrying contradictions—I believe this accumulation of small freedoms creates a better world.